Opportunity:
To help facilitate easier Ad campaign report, a streamlined, control-able data collection process is needed.
Challenge:
Build a interactive online tool to generate structured URLs with a unique identifier (fingerprint) embedded.
Impact:
Effectively stored all metadata in one place, and uniformly tracked all ad sources, thus delivered a streamlined user-friendly reporting process.
Tools Used:
R / R Shiny
data.world
Full Case Study on data.world: https://data.world/resources/reports-and-tools/mirum-case-study/
